Multihoming in the Market for Payment Media: Evidence from Young Finnish Consumers 
by Ari Hyytinen and Tuomas Takalo
In the market for payment media, some consumers use only one medium when paying for their point-of-sale transaction, while others multihome and use many. In this paper the authors look at determinants of the adoption of new payment media through the window of multihoming. Using data on young Finnish consumers, the results suggest that increasing consumer awareness could significantly speed up the adoption of new means of payment.
Presenter:
Tuomas Takalo
Research Supervisor
Bank of Finland
Presentation 
Discussant:
Oz Shy
Professor
WZB Research – Social Science Research Center, Berlin
and
University of Haifa, Israel
Presentation  |