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by Joanna
Stavins
March/April 1999
Recent evidence shows that the supply of deposits to
checking accounts is not elastic with respect to the
interest rates paid. That suggests that the various
features attached to checking accounts may be important
in determining the supply of deposits and banks' revenues
from the fees.
This study uses a national survey of checking accounts
offered by financial institutions in 25 major metropolitan
areas in the United States to analyze the effects of
restrictions and fees imposed on checking account holders
on the supply of deposits and on the banks' check fee
revenues. The author places particular emphasis on relatively
new restrictions designed to induce customers to adopt
cost-saving behavior, such as restrictions on the return
of canceled checks and on the use of live tellers. She
finds the supply of deposits into checking accounts
to be responsive to the bank's per-item fees, check
return restrictions, teller restrictions, and foreign
ATM fees. Because of this sensitivity of deposit supply,
raising most of those fees was found to lower bank revenues
from servicing the checking accounts. Only the fee on
check return and the NSF fee were found to significantly
raise bank revenues.
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