Pysching You Out: To Buy or Not to Buy? That is the Question
1. You are marketing a new product made with shredded currency, FED!. To get people to buy the product you decide to create a poster with:
Alan Greenspan – I use FED! in the making of monetary policy Tiger Woods – I bring FED! with me wherever I tour Two local models – FED! is a great addition to our everyday life Two average people – What’s that?–It’s FED!, a great new item at the gift shop
2. You have $30 gift certificate for a bakery/coffee shop. Keeping in mind the product characteristics that generally appeal to you, what is the most that you would be willing to pay for a box of Irish Mocha Mint coffee - A delicious blend of three great flavors – coffee, chocolate, and mint ?
$1.00 $3.00 $5.00 $7.00
3. Which of the following statements, next to a picture of five friends, is likely to persuade you to buy an ALPS watch: A) The ALPS watch. The art of being unique’ : Although we have always been reminded of our striking similarities, it is our differences that we appreciate. It is no wonder then, that each of us owns a different ALPS watch. Separateness and individual choice are still everything, and I am proud of my unique ‘ALPS lifestyle’. or B) The ALPS watch. A reminder of relationships’ : Although we have different personalities and lifestyles, it is our commonalities that we appreciate. It is no wonder then, that all of us own an ALPS watch. We are proud of belonging to the ‘ALPS family’.
A B Both A and B are persuasive Neither A or B are persuasive
4. Doing research on the product, you discover two claims: A. Owners of ALPS watches are so pleased with the product that they usually purchase another ALPS watch when they replace their first one, and B. ALPS watches often exhibit functional difficulties after one year, inaccurately reporting the time. Your opinion can best be described as:
Rising, as the positive information was first (''primacy effect'') Falling, as the negative information was last (''recency effect''). Changing solely due to preferences of reliability and satisfaction (utility effect). Withdrawing as you need more facts, given mixed reports (conflict effect). Created with QuizScript